Content Marketing Archive

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we … Read more

How 6 B2B Brands Climbed to New Heights with Content Marketing

Eighty percent of the fastest growing B2B companies employ content marketing, according to data from Mattermark and Drift.com. But not all B2B marketers are seeing fast results.In fact, the Content Marketing Institute surveyed B2B marketers and found that only 34% of them believe their content marketing strategies were effective or … Read more

7 Traits That REALLY Define High-Quality Content

7 Traits That REALLY Define High-Quality Content Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise. But wait. Every marketing expert … Read more

10 Tools for Creating Infographics and Visualizations

10 Tools for Creating Infographics and Visualizations Link Building The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’ve compiled a list of tools you can use to create visualizations, or simply use to communicate visually … Read more