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Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado uses machine learning and people’s reactions to previous campaigns to determine users’ emotional profiles and is now launching Persado One, which allows the text to be generated for individual users. MarTech TodayHow many people see … Read more

Learn Influencer Marketing 5 Ways

A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”.Looking back on my experience in … Read more

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo.Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, … Read more