In-Flight Content Guide: Prepping for Your Content Marketing Expedition to #CMWorld

Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September. Are your bags and business cards packed? Got snacks and supplies for the flight? Uploaded a new oh-so-dapper Twitter photo? And what about picking a track, and some favorite speakers?

To help you prepare for the what you’ll learn (or give you some helpful insights if you’re unable to attend), TopRank Marketing and Content Marketing Institute have partnered to bring you insights from 14 of our most talented “content crew members” that will be speaking at this years conference.


Well, according to the latest joint CMI and MarketingProfs research, a full 89% of B2B marketers, and 86% of B2C marketers utilize content marketing.

So does that mean that we can finally kick back, and flip on autopilot? Not even close. The same study we found that 59% of B2B marketers say it’s unclear what successful or effective content marketing looks like at their organization, while just 52% of B2C marketers agree that leadership gives ample time to produce content marketing results.

So, fasten your seat belts, and prepare for the wildest of content rides with our first of three eBooks titled: In-flight Content Guide: Prepping for Your Content Marketing Expedition where our content crew shares their top tips for tackling the ever daunting content strategy!

For this edition, we offer a big thank you to the content marketing experts that contributed including: Tom Webster, Carrie Hane, Laura Creekmore, Rebecca Lieb, Andrea Fryrear, Amanda Todorovich, Tim Washer, Mark Schaefer, Jay Acunzo, Michele Linn, Adele Revella, Carlos Abler, Jeannine Rossignol, and Marcus Sheridan.

Share Insights From Our Content Marketing Crew Members

If you’d like to share tips from your favorite crew members, simply click below to tweet!

Content has to entertain, challenge & come from subject matter expertise. @webby2001
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Consider an intelligent content approach to optimize performance w/ technology. @carriehd
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Ask what your audience needs, and create the message second. @LauraCreekmore
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Most marketers are committing content marketing without a content strategy. @lieblink
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Revisit strategies & evaluate performance with an eye towards improvement. @AndreaFryrear
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Look at content data every day and tweak based on the analytics. @amandatodo
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Tell stories about shifts in economies/markets that led to industry reinvention. @timwasher
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Challenge yourself to create content that only YOU can create. @markwschaefer
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Figure out what makes you, your team, and your customers unique. @jayacunzo
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Think about how what you create makes people feel. @michelelinn
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Sure you have a story YOU want to tell, but does your audience care to hear it? @buyerpersona
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Marketers should make content they KNOW their audience will actually WANT. @Carlos_Abler
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Use content to start conversations w/ customers & plan for how sales will use it. @j9rossignol
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Most content doesn't start with the Sales team, which is a crying shame. @TheSalesLion
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What’s Next?

Keep your eyes peeled for the next eBook in our series, the In-Flight Content Guide: Creating a Memorable Content Experience.

Content Marketing World 2017
To connect with this content marketing crew of experts in person, be sure to check out the agenda for the 2017 Content Marketing World conference.

You can also follow along and participate in conversations via Twitter by using the hashtag #CMWorld, by following CMI on Twitter (@CMIContent) or by subscribing to our blog.

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In-Flight Content Guide: Prepping for Your Content Marketing Expedition to #CMWorld |

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