CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments.

The customer expectations for content marketing experiences are no different. In fact, a recent study by Kampyle found that 87% of customers think brands need to put more effort into providing a consistent experience.

So now that you’ve prepped for your content marketing journey by diving into our first eBook, In-Flight Content Guide: Prepping for Your Content Marketing Expedition, it’s time to create a great experience.

To help set you down the path to creating a great “in-flight”content experience for your customers, TopRank Marketing and Content Marketing Institute have partnered to bring you yet another go-to-guide from some of the brilliant minds speaking at Content Marketing World in September.

Feel free to get up and stretch your legs as we expect a smooth flight ahead. Then buckle up and get ready for our second of three eBooks titled: In-flight Content Guide: Creating a Memorable Content Experience where our content crew shares their top tips for creating a great content experience.

For this edition, we offer a big thank you to the content marketing experts that contributed including: Ann Handley, Doug Kessler, Wil Reynolds, Michael Brenner, Ian Cleary, Jay Baer, Matt Heinz, Ardath Albee, Carla Johnson, Jillian Hillard, Ahava Leibtag and Scott Berinato.

Share Insights From Our Content Crew Members

If you’d like to share tips from your favorite crew members, simply click below to tweet!

Slow your publishing process to ensure content is as valuable as it could be. @marketingprofs
Click To Tweet

A great experience starts with disrupting expectations. @CarlaJohnson
Click To Tweet

Spend time with people in your target audience to make better content experiences @dougkessler
Click To Tweet

Uncover audience questions and use them in content to improve site rankings. @wilreynolds
Click To Tweet

A great content experience starts with a story. @BrennerMichael
Click To Tweet

Visual communication helps create great content experiences for your audience. @scottberinato
Click To Tweet

Content can be found anywhere, but good content is read. @JillianHillard
Click To Tweet

Before you create content, write down the problem you are solving for them (Purpose). @jaybaer
Click To Tweet

Make the audience the hero of the story you're telling. @ardath421
Click To Tweet

In content creation, when you share 'what to do', think also about 'how to do'. @IanCleary
Click To Tweet

Create interactive content to get your audience directly engaged. @HeinzMarketing
Click To Tweet

Ask your audience what type of content is most helpful to create great experiences. @ahaval
Click To Tweet

What’s Next?

Stay tuned for the final eBook in our series, the In-Flight Content Guide: Making the Most of Your Content Journey.

Content Marketing World 2017
To connect with this content marketing crew of experts in person, be sure to check out the agenda for the 2017 Content Marketing World conference.

You can also follow along and participate in conversations via Twitter by using the hashtag #CMWorld, by following CMI on Twitter (@CMIContent) or by subscribing to our blog.

Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
CMWorld In-Flight Content Guide: Creating a Memorable Content Experience | http://www.toprankblog.com

The post CMWorld In-Flight Content Guide: Creating a Memorable Content Experience appeared first on Online Marketing Blog – TopRank®.

Original Article

Your Thoughts