Monthly Archive:: May 2016

The economic essentials of digital strategy

The economic essentials of digital strategy: a supply-and-demand guide to digital disruption In July 2015, during the championship round of the World Surf League’s J-Bay Open, in South Africa, a great white shark attacked Australian surfing star Mick Fanning. Right before the attack, Fanning said later, he had the eerie … Read more

Keyword Research in 2016

​Keyword Research in 2016: Going Beyond Guesswork When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how … Read more