Why Ideas And Products Become Contagious

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Why Ideas And Products Become Contagious: The Jonah Berger Formula

Ed note: For more on Jonah Berger’s mission to map virality, pick up the April issue of Fast Company. Read exclusive excerpts from Contagious, starting Feb. 25 at FastCompany.com.] Jonah Berger is holding court at lunch in a swanky Southern bistro in Greenville, S.C.

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